Priscilla Lara is a bilingual journalist, copywriter, and content producer born and raised in the City of Champions—Inglewood, California. She earned her B.A. in Communication Studies from California State University, Long Beach, and her M.A. in Mass Communication from California State University, Northridge.

During graduate school, Priscilla deepened her passion for broadcast journalism as a contributor to CSUN’s student-run newscast, Valley View News. She also worked as a reporter for the Spanish-language newspaper La Opinión, covering issues impacting the Hispanic community across Southern California.

As a Mexican-American daughter of immigrants, she is dedicated to highlighting stories that impact the Hispanic community and other marginalized groups. 

Most recently, Priscilla worked as a multimedia journalist at 23ABC (KERO) in Bakersfield, California. There, she reported on issues impacting Bakersfield and its surrounding communities, with a particular focus on the agricultural-based towns of Arvin and Lamont.